I havent’ watched broadcast TV on Saturday nights since ABC cancelled the greatest Saturday night line up, The Love Boat and Fantasy Island. Who knew Lauren Tewes was a cokehead, Gopher would grow up to be senator and Ricardo Montalban was the orignal world’s most interesting man. Khan!!!!!!!
A little TV news
Friday night ratings.
- Ratings are defined as the estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
- Share (of Audience) is defined as the percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
For example, last night’s Blue Bloods had a 1.7% rating with a 5% share, for the adults 18-49 demo. That means 1.7% of TVs were tuned to Blue Bloods, 5% is the number of people (not homes) were watching. Even though they had 10 million viewers, ABC’s 20/20 still won the time slot because they had a 2.1 ratings and a share of 6, but only 7.6 million viewers.
The key demographic, is adults 18-49, this is the demo that advertisers like the most because that demo is more likely to be swayed by advertisers and spend money. If you want to attract top advertisers and get them to buy ad time, you want your show to score with that group.
When you look at how one of your favorite shows is doing, and you are trying to determine if it will be cancelled keep the Adults 18-49 demo number in the forefront of your mind. TV By The Numbers has the full breakdown for last night.
Tib bits courtesy or TVLine
First up your guide to Once Upon a Time, I give this shows a fifty-fifty chance of surviving the first season. We will definitely be discussing this on on Monday.
Next Pan Am, this show is growing on me, it’s still on the DVR and I catch up when I can. Happy to hear Goran Visnjic is going to be gracing my TV screen again. Yummy!!!
Have a good night.
- ‘ER’ Alum Goran Visnjic On His Complicated ‘Pan Am’ Character & Maybe Returning to TV (aoltv.com)
- Goran Visnjic Feels ‘Privileged’ to be in ‘The Girl With the Dragon Tattoo’ (moviefone.com)