Friday November 18th, Blue Bloods was the overall winner of the night, with a 2.0 rating and a 6 share and over 12 million viewers. Grimm is holding it’s on in the 9pm slot against CSI:NY, the both had a 1.6 rating and a 5 share. CSI had more overall viewers with 9.9 million vs. Grimm’s 5.4 milion.
But if you know anything about ratings or have been reading this blog you know the rating/share is more important than overall viewers.
The rating/share represents the 18/49 demo, the holy grail for advertisers, Grimm’s overall viewer numbers are low, but the viewers they do attract are gold when it comes to advertising dollars.
A Gifted Man rose a tenth and was #2 in its time slot. Perhaps the rumors of its cancellation have been greatly exaggerated.
Here is the full analysis at TV By The Numbers